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| code: | AU015 | studiebelasting: | 6 sp | periode: | sem. 1 | ||
|---|---|---|---|---|---|---|---|
| naam: | Marketing management | ||||||
| internet: | rooster | ||||||
| opleiding/fase: | |||||||
| voertaal: | English | ||||||
| docent(en): | drs. B.W.N. Polane MBA | ||||||
| contactpersoon: | drs. B.W.N. Polane MBA | ||||||
| secretariaat: | M&O/Marketing | ||||||
| aanmelding: | uitsluitend toegankelijk voor buitenlandse studenten | ||||||
| toelatingseisen: | students should have a basic background in Economics. If there are less than 12 interested and qualified students, the course will be cancelled. | ||||||
| aanbevolen: | - | ||||||
| onderwijsvorm: | lectures, discussions and assignments; all students receive an assignment to conduct a marketing research on a existing product, distribution channel, market segment or organization. Teams of students have to find a company for this purpose themselves. | ||||||
| tentamenvorm: | research and paper presentation | ||||||
| tentamenperiode: | n.v.t. | ||||||
| tentameneisen: | - | ||||||
| tentamenstof: | lectures and textbook | ||||||
The objective of this course is to teach and discuss concepts and principles in marketing management. The emphasis is on analysis and decision making in profit and non-profit organizations.
The course covers the main topics of marketing management that a marketing student needs to know, e.g. the marketing concept, marketing planning, market analysis, segmentation and targeting, strategies, organization and control.
Kotler, P., Marketing Management, Prentice Hall, (millennium edition), 2000
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