|
| code: |
A7730 |
|
studiebelasting: |
3 sp |
|
periode: |
trim. 1 |
|
| naam: |
Business strategies for Pacific Asia |
|
| internet: |
homepage, rooster |
| opleiding/fase: |
econ/d1/profiel, econ/d23/profiel |
| voertaal: |
English |
| docent(en): |
prof.dr. J.A. Stam,
e.a. |
| contactpersoon: |
prof.dr. J.A. Stam |
| secretariaat: |
JPK |
| aanmelding: |
- |
| toelatingseisen: |
- |
| aanbevolen: |
- |
| onderwijsvorm: |
2 uur per week |
| tentamenvorm: |
schriftelijk |
| tentamenperiode: |
december/januari, augustus (herkansing) |
| tentameneisen: |
- |
| tentamenstof: |
collegestof + verplichte literatuur |
Pacific Asia consisting of the economies of Japan, China, Korea, HongKong,
Taiwan and the ASEAN countries, is the third pillar of the triad America, Europe
and Asia. The Pacific Asian region is characterized by a strong growth of
national production and consumption. In addition regional industries have turned
into global players, challenging European and American competitors. Japanese
industry is still the most important player but closely followed by Korea and
Taiwan, and recently also China and India.
The course Business Strategies for Pacific Asia will concentrate on
the various strategic and managerial aspects that western enterprises and
managers are faced with when approaching the region. We therefore will pay
attention to the following subjects:
- cultural diversity in Asia and common traits
- economic factors supporting industrial growth and business development
- industrial policies of governments in Asia
- cooperation and competition in the Pacific Asian region
- business behavior and management.
- Philippe Lasserre and Helmut Schütte, Strategies for Asia Pacific:
beyond the crisis, MacMillan Press, 1999
- Chow, Holbert, Kelley and Yu, (eds.), Business Strategy: An
Asia-Pacific Focus, Prentice Hall, 1997
