|
| code: |
A7702 |
|
studiebelasting: |
3 sp |
|
periode: |
sem. 2 |
|
| naam: |
Management and marketing in Pacific Asia |
|
| internet: |
homepage, rooster |
| opleiding/fase: |
econ/d23/profiel |
| voertaal: |
English |
| docent(en): |
prof.dr. B.A. Bakker,
prof.dr. J.A. Stam |
| contactpersoon: |
prof.dr. J.A. Stam |
| secretariaat: |
JPK |
| aanmelding: |
- |
| toelatingseisen: |
- |
| aanbevolen: |
- |
| onderwijsvorm: |
hoorcollege, 2 uur per week |
| tentamenvorm: |
schriftelijk |
| tentamenperiode: |
mei/juni, augustus (herkansing) |
| tentameneisen: |
- |
| tentamenstof: |
verplichte literatuur + collegestof |
Pacific Asia consisting of the economies of Japan, China, Korea, HongKong,
Taiwan and the ASEAN countries, is the third pillar of the triad America, Europe
and Asia. The Pacific Asian region is characterized by a strong growth of
national production and consumption. In addition regional industries have turned
into global players, challenging European and American competitors. Japanese
industry is still the most important player but closely followed by Korea and
Taiwan, and recently also China and India.
In the semester course Management and Marketing in Pacific Asia the
lectures on Management and Organization (a series of 10) will
concentrate on the comparison of Japanese, Korean and Chinese enterprises on the
following aspects:
- Analysis of strategy and structure of enterprises in Pacific Asia, their
business philosophy organizational structure and the functioning of networks;
- Analysis of production management, focusing on communication and
coordination (decision making). A second focus will be management of human
resources and management development of enterprises in the Pacific Asian
region;
- The regional interdependence of Asian enterprises and their international
expansion, a.o., to European markets.
Marketing and Pacific Asia, a series of 3 lectures, deals with the
following topics:
- International marketing management
Economies and enterprises internationalize in different ways and forms as
e.g. through export, joint ventures and alliances with global partners.
Marketing management of companies will be directly affected by this
globalization;
- Marketing and Pacific Asia
Focus on the analysis of the structure of the markets of the region and the
marketing policy of European enterprises towards the fast developing markets
for products and services;
- Marketing of Pacific Asian enterprises in world markets
Analysis of marketing strategies of Japanese and Korean companies towards
world markets like electronics, automobiles or office automation equipment.
- Min Chen, Asian Management Systems. Chinese, Korean and Japanese
Styles of Business, 1995, International Thomson Business Press 1996
(paperback)
- Reader Management & Marketing in Pacific Asia (individual
copying: H 07-25)
