Objective

1. to gain insight in the dynamics and transformation of relationships between business and society.
2. to enlarge analytical capabilities in complex webs of business within relationships that encompass global economic forces, technological transformation, political developments, ethical dilemmas and sustainable development.
3. to develop capacities in research, methods & technics, reporting and presentations.

Content

The restructuring and redesign of businesses have been driven by intense competition in global markets, continuous pressure to improve the quality of products and services and information networks that facilitate rapid transfer of economic, social and political information.

Governmental policies toward industries have reshaped the marketplace for goods and services. Ecological and environmental problems have been catapulted into prominence, forcing governments and businesses to take actions. Public concern has grown and companies are challenged to function as ethical actors in a world community where great differences exist in public values.

Classic cases and recent research will illustrate the changing role of business in society and the nature of corporate responsibilities and product stewardship. Stakeholder analysis becomes important in positioning and valuing business operating in the twenty-first century.

Required Literature

William C Frederick, J.E. Post, Business & Society, Corporate Strategy, Public Policy, Ethics, McGraw Hill International, (latest edition)

					26-4-2002