code: A1831      studiebelasting: 9 sp      periode: sem. 1
naam: Weco. Corporate digital strategy
internet: http://www.few.eur.nl/few/edu/vak/a1831/
opleiding/fase: econ/d23/profiel, i&e/jaar 3&4 (oud)/mesor
voertaal: English
docent(en): prof.dr. H.J. Oppelland, e.a.
contactpersoon: prof.dr. H.J. Oppelland
secretariaat: M&O/InfoMngt
aanmelding: bij Studenten Informatiecentrum, vóór 1 augustus
toelatingseisen: voor studenten Economie:
  • propedeuse Economie behaald
  • minimaal 27 sp uit het D.1 Economie dienen te zijn behaald (cijfers 5,5 en hoger), èn
  • A1808 - Management aspecten van ICT

voor studenten Informatica & Economie:

  • minimaal 69 sp uit jaar 1 en jaar 2 Informatica & Economie tezamen (cijfers 5,5 en hoger), èn
  • A1808 - Management aspecten van ICT
gewenst:
  • A1809 - Business proces ontwerp & ICT
  • A7360 - Methoden en technieken
    Met nadruk wordt er op gewezen dat voor deelname aan de werkcolleges het vak Methoden en technieken in principe dient te zijn gevolgd. De kennis en vaardigheden die in dit vak aan de orde komen, worden in de werkcolleges bekend verondersteld. Dat betekent dat bij praktijkonderzoeken, werkstukken en dergelijken in het kader van de werkcolleges de beoordelingsnorm daar ook vanuit gaat.
  • AFB01 - Communicatieve vaardigheden
onderwijsvorm: plenary class meetings 3 hrs weekly, group case work and group assignments in combination with self study
tentamenvorm: participation during plenary class meetings and case work and assignments (Dutch students can register for an apprenticeship respectively "stage")
tentamenperiode: n.v.t.
tentameneisen: sufficient presence and class participation
tentamenstof: class readings + compulsory literature

Objective

In this (project-) course students will have to analyze which theories, models and concepts are available to guide managers in their search for appropriate decision making.

Content

The strategic impact and relevance of Information- and Communication Technology (ICT) is enormous. ICT has a significant impact on the competitive power, performance and profitability of corporations. The ability to manage the (application of) ICT effectively and efficiently has a far-reaching impact on businesses as well as the society at all.

The Internet and its theoretically unlimited potential of doing business world-wide (global) is one of the most challenging tasks of today's management. The business opportunities are enormous, but the risks to fail are high as well. In theory the transparent global market seems to have become reality resulting in an increasing power of customer on the demand side.

The possibilities of the interaction of the enterprise with the customer via the Internet (Business-to-Consumer (B2C), One-2-One Marketing) draws very much the attention these days. Using the Internet as a distribution channel potentially lets existing forms of intermediation disappear (dis-intermediation), while some new forms of intermediation will emerge (re-intermediation). Value chains are changing, are split up and in some cases one can see value chains reversed. But the most important application of the Internet (65%) as well as dramatic changes is expected to happen in the area of B2B (Business-to-Business), the business between buying and selling companies.

The focus of this (project-) course is how to develop an Internet strategy (e-Strategy) for organizations in different branches, while the following aspects will be covered:

Required Literature

 4-4-2001