code: | A1831 | studiebelasting: | 9 sp | periode: | sem. 1 | ||
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naam: | Weco. Corporate digital strategy | ||||||
internet: | http://www.few.eur.nl/few/edu/vak/a1831/ | ||||||
opleiding/fase: | econ/d23/profiel, i&e/jaar 3&4 (oud)/mesor | ||||||
voertaal: | English | ||||||
docent(en): | prof.dr. H.J. Oppelland, e.a. | ||||||
contactpersoon: | prof.dr. H.J. Oppelland | ||||||
secretariaat: | M&O/InfoMngt | ||||||
aanmelding: | bij Studenten Informatiecentrum, vóór 1 augustus | ||||||
toelatingseisen: | voor studenten Economie:
voor studenten Informatica & Economie:
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gewenst: |
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onderwijsvorm: | plenary class meetings 3 hrs weekly, group case work and group assignments in combination with self study | ||||||
tentamenvorm: | participation during plenary class meetings and case work and assignments (Dutch students can register for an apprenticeship respectively "stage") | ||||||
tentamenperiode: | n.v.t. | ||||||
tentameneisen: | sufficient presence and class participation | ||||||
tentamenstof: | class readings + compulsory literature |
In this (project-) course students will have to analyze which theories, models and concepts are available to guide managers in their search for appropriate decision making.
The strategic impact and relevance of Information- and Communication Technology (ICT) is enormous. ICT has a significant impact on the competitive power, performance and profitability of corporations. The ability to manage the (application of) ICT effectively and efficiently has a far-reaching impact on businesses as well as the society at all.
The Internet and its theoretically unlimited potential of doing business world-wide (global) is one of the most challenging tasks of today's management. The business opportunities are enormous, but the risks to fail are high as well. In theory the transparent global market seems to have become reality resulting in an increasing power of customer on the demand side.
The possibilities of the interaction of the enterprise with the customer via the Internet (Business-to-Consumer (B2C), One-2-One Marketing) draws very much the attention these days. Using the Internet as a distribution channel potentially lets existing forms of intermediation disappear (dis-intermediation), while some new forms of intermediation will emerge (re-intermediation). Value chains are changing, are split up and in some cases one can see value chains reversed. But the most important application of the Internet (65%) as well as dramatic changes is expected to happen in the area of B2B (Business-to-Business), the business between buying and selling companies.
The focus of this (project-) course is how to develop an Internet strategy (e-Strategy) for organizations in different branches, while the following aspects will be covered:
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